Last week while working on a pitch to a travel journalist, Debbie and I spent time talking about the locally famous phrase “Cincy is for dreamers.” It’s one that you can find printed on tote bags and coasters in gift shops or on T-shirts of people walking down the street.

A better-known phrase, however, is the expression “when pigs fly.” This popular colloquialism originally derived from Cincinnati’s history in the pork industry, but it takes on a much more inspirational meaning when applied to what this city has to offer.